Pela primeira vez no Brasil, é lançado um programa para atração de produções com grande potencial de impacto internacional, consolidando ainda mais a posição da cidade como um polo global da produção cinematográfica.
For the first time in Brazil, a program for the attraction of productions with large potential for international impact is launched, consolidating even more the city’s position as a global hub for the film production.
PROGRAMA DE ATRAÇÃO DE FILMAGENS À CIDADE DE SÃO PAULO
Além de ser a primeira política de incentivo a atração de filmagens do Brasil por meio de cash rebate, o programa é pioneiro também por valorizar produções com profissionais negros e mulheres em posição de destaque, conforme o Plano de Políticas Afirmativas da Spcine. O programa é inovador ainda por ser o primeiro do mundo a apresentar expressamente uma cláusula sobre impacto de pandemias, com o intuito de proteger empregos de produções que são afetadas com paralisações.
- Não é necessário filmar em São Paulo.
SÃO PAULO CITY'S FILM ATTRACTION
A cash rebate program reimburses a percentage of 20% to 30% of the total amount spent by international productions made in the City of São Paulo. The program is focused on foreign productions of feature films (live action or animation), series and global commercial campaigns, completely or partially filmed in the city. The contemplated projects must have a minimum local spending of R$ 2 million for feature, animations and series and for international advertising and are required to be produced through a local production company. This is a pioneering initiative in Brazil that further consolidates São Paulo's position as a global hub of film production.
In addition to being the first policy to encourage the attraction of filming in Brazil through cash rebate, the program is also a pioneer because it values productions with black professionals and women in a prominent position, in accordance with the Spcine Affirmative Policy Plan.
This program is innovative because it is the first in the world to expressly present a clause on the impact of pandemics, in order to protect production jobs that are affected by the stoppages.
The initiative is also committed to sustainability. It is the first in the world to neutralize 100% of the carbon emissions generated by filming in the city, by using the municipal stock of carbon credits generated by the clean energy production project of two municipal landfills.The São Paulo City's Filming Attraction Program predicts 5 distinct modules, 3 of them through cash rebate: international productions filmed in São Paulo; brazilian productions with great international potential filmed in São Paulo; and international advertising campaigns filmed in São Paulo.The fourth module will partially fund is also an incentive line for scripts of international productions, that include São Paulo and/or a São Paulo character in the narrative, without necessarily being filmed or produced in the city.The fifth module allows representatives of the international production company to come to São Paulo to perform a location recce — once the minimum score has been reached and the application approved by the Evaluation Commission.INTERNATIONAL PRODUCTIONS FILMED IN SÃO PAULO- Reimburses 20% to 30% of the total amount spent by productions made in the city;- Minimum local spending of R$ 2 million for feature films (live aciton or animation) and series.BRAZILIAN PRODUCTIONS WITH GREAT INTERNATIONAL POTENTIAL FILMED IN SÃO PAULO;- Reimburses 20% to 30% of the total amount spent by productions made in the city;- Minimum local spending of R$ 2 million for feature films (live aciton or animation) and series;INTERNATIONAL COMMERCIAL CAMPAIGNS FILMED IN SÃO PAULO- Reimburses 20% to 30% of the total amount spent by productions made in the city;- Minimum local spending of R$ 2 million.SCRIPTS OF INTERNATIONAL PRODUCTIONS THAT INCLUDE SÃO PAULO AND/OR A SÃO PAULO CHARACTER IN THE NARRATIVE- Focused on feature films, live-action or animated films;
- Not required to be shoot in São Paulo.
The draft of the public notice of the São Paulo City's Filming Attraction Program can be checked here: http://spcineinvestimentos.com.br/projeto/51/
In addition, a booklet was prepared with the main points of the notice, and can be accessed through the link: https://bit.ly/guidespfilm